Totally Health and My Clinical Coach first on board with National Charity Alliance

Clinical health coaching specialist, Totally Health and My Clinical Coach, is delighted to reveal it is one of the founding members of the British Lung Foundation’s pioneering new Living Well Alliance.  The scheme, launched this week, enables the charity’s three million website users, Breathe Easy group members and helpline callers to make informed choices in accessing specialist support to manage their lung conditions.   Around 8,000 enquiries to the charity’s helpline each year relate to lung condition management, including aids to help people live with their lung disease. Now, patient and carer enquiries about self-management devices, therapies or methods will be signposted to the Living Well Alliance page on the charity’s website.

1 in 5 people in the UK has developed asthma, COPD or another long-term lung condition. While the majority of the 40 known lung conditions are not curable, the symptoms can be managed and people’s quality of life can be improved.  Clinical health coaching is proven to help people with long term health conditions feel more motivated, confident and in control of managing their own health – and small changes can make a big impact for people coping with respiratory problems such as COPD.

My Clinical Coach is part of Totally Health, who also provide the same valuable health coaching services to NHS patients in certain areas of the UK. Totally Health aims to be the champion of health literacy for patients; providing an expert friend so that people can become their own health experts. Collectively, My Clinical Coach and Totally Health have a vast experience of working with patients with long term health conditions, such as COPD or asthma, via unique telephone based clinical health coaching programmes. The team of friendly clinical health coaches, all experienced nurses, are available to listen, to understand and to guide patients to improve their outlook and quality of life.  My Clinical Coach patients work closely with their own dedicated nurse, to discuss diagnosis, medication and lifestyle factors, ultimately to help people live with and manage their condition and enjoy life again.

My Clinical Coach COPD patient, Dee, says, “The worries before the coaching used to be through the night if I had difficulty breathing and I would panic. The coach did help me to overcome this. Before the coaching, the condition controlled me, but when the coaching kicked in, I was in control.”

Ben Coyle, Chief Medical Officer at Totally Health: “My Clinical Coach provides expert nurse-led clinical health coaching to patients with long term conditions to enable them to become experts in their own care. Many of our patients have COPD and we are proud to work with the British Lung Foundation in tackling this very common and debilitating lung disease together to enable our patients to live as full a life as possible.”

Wendy Norton, Head of Clinical Coaching at My Clinical Coach comments: “The BLF offers excellent support services to people with lung conditions and we guide our customers to the charity as an invaluable source of independent information.  Having just completed a joint COPD programme with the BLF, the Clinical Health Coach team and I are delighted to be partnering with the organisation in this way as it can only further benefit people with lung conditions.  Our patient feedback consistently tells us that the education and emotional support we provide is vital and we will be there for patients at every step of their journey towards better health.”

The Living Well Alliance initiative brings together carefully selected organisations who offer treatments, devices or products that support people to manage their lung conditions. All British Lung Foundation Living Well Alliance members have made a donation to the British Lung Foundation, in order to work with the charity to improve the lives of people living with lung conditions.

Jason Carter, Director of Fundraising at the British Lung Foundation comments, “We hope our new Living Well Alliance will give those who need lung-health support a simple, singe access point to some of the best companies in the country. And allow these specialist companies to reach more potential customers.”

For further details on the Living Well Alliance, visit Visit and for information on clinical health coaching.


For further information please contact Caroline Beswick or Katie Coombs at Trinity PR on 020 7 112 4905 / 0770 948 7960 or email

Notes to Editors:

  • Totally Health provides an innovative model of medically driven, and personalised Clinical Health Coaching to help support patients with long term health conditions, improve outcomes and reduce healthcare costs. The service delivers sustainable behavioural changes enabling patients to be educated and confident to self-manage their conditions. This in turn aids long term behavioural change and reduces healthcare reliance, re-admissions and emergency admissions. Totally Health provides the leading Clinical Health Coaching service in England to NHS patients via a number of programmes commissioned by CCGs, using a model that is proven to complement and support existing health care pathways.
  • Totally Plc is focused on becoming the UK’s leading provider of out of hospital care in community settings, GP surgeries and patients’ homes, from diagnosis through to discharge.  The Company is currently engaged in delivering its ‘buy and build’ expansion strategy, adding to the range of services provided by the Group through working with organisations that share its vision. By working to deliver sustainable self-care management and education, Totally’s goal is to reduce healthcare reliance, re- admissions and emergency admissions.   As the population of the UK increases, with people living longer as well as the growth in the number of people living with a Long Term Condition, the demand for high quality, accessible health care services increases. The UK market for NHS outsourced services of this kind is £20 billion.
  • MyClinicalCoach™ offers a variety of membership packages to support individuals in managing their health and ensure that every programme is tailored to help people manage their disease at each different stage.  The clinically focused and patient-centered service provides patients with 12 months of tailored one-to-one clinical health coaching from an NHS trained nurse, followed by a 6-month maintenance programme. There are three main packages available to patients using the service, a Regular and Premier package (£35.99 per month and £39.99 per month for 12 months respectively) as well as a Wellness package (starting at £24.99 per month) for those whose diagnosis is unclear but who feel they may benefit from coaching.