Thursday 30th June 2016 – Totally Health beta launches full service of direct-to-consumer clinical coaching, under the brand, My Clinical Coach (www.myclinicalcoach.com).
Using My Clinical Coach individuals or their families can choose to subscribe to the service, which is personal, yet clinically focused and tailored for each individual. Outcomes are focused on empowering patients to have a better understanding of their condition and a guide to making the right decisions about medication, lifestyle and other treatment options to ultimately improve quality of life. Subscription packages start from £24.99 per month.
In 2015, the Totally Health team began to explore the business case for a consumer offering in the clinical health coaching field. As an established provider in the healthcare market, with impressive outcomes and no competition, it was agreed that we were in a strong position to develop a nurse-led health-coaching programme aimed at people with long term health conditions (such as diabetes and COPD). With an estimated 4 million people living with diabetes in the UK1, it is clear to see the need (and market potential) for such a service to help patients and carers better manage their condition, as well as reducing the burden on and cost to the NHS.
So, the concept of My Clinical Coach was born. Since then, a clear business and marketing strategy has seen the development of a well-researched subscription based “product” hosted and marketed as an online portal www.myclinicalcoach.com. My Clinical Coach™ is a telephone-based clinical health-coaching programme delivered by NHS-trained nurses for people with long-term health (conditions such as diabetes, chronic lung or heart conditions, or a combination of conditions).
The preliminary research phase included a number of pilot projects, such as a partnership with Stowe GP Practice to trial the service with patients. Early results from such projects indicate that there is a real patient and carer need for this type of out-of-hospital service to be made more accessible, affordable and available nationwide.
Emma-Jane Roberts, Managing Director of My Clinical Coach, comments: “At My Clinical Coach we understand and appreciate the challenges and limitations that are caused by living with a long term health condition. Totally Health has been delivering this service to patients through NHS CCG contracts since 2012. We continually receive outstanding feedback from our patients on the positive impact we make in their lives. This is one of the reasons we believe we have a strong proposition for consumers and have worked hard over the past months to develop the highest quality service we can provide. We’re excited for the beta launch and look forward to seeing the patient feedback.”
Totally Health is the first UK business to offer this service across the UK, and on Thursday 30th June, the company will beta launch the full service. Visit www.myclinicalcoach.com to see the full offering and details of all packages available.
My Clinical Coach is a service provided by Totally Health, part of AIM listed Totally Plc.